H&R Johnson India: Anti Bacterial Germ Free Healthy Bathroom..!!

H&R Johnson India: Anti Bacterial Germ Free Healthy Bathroom..!!
H&R Johnson( India ),  India’s leading tile , bath and kitchen player announced its foray into the premium category health bathroom product business, as part of this foray , it announced the roll-out of Johnson’s Germ-free sanitary ware in Tamilnadu.

Healthy Bathroom..!!
This special range of anti bacterial sanitary ware has been manufactured using the Silver Nano technology developed by the H&R Johnson India’s scientists at its R&D lab.
H&R Johnson (India) is a division of Prism Cement Limited is listed on Bombay Stock exchange.

Johnson’s Germ-Free
Sanitary ware follows the launch of Germ-free tiles pioneered by the company. With the distinction of being the only company to offer Germ Free sanitary ware and ceramic tiles, H&R Johnson (India) Has a huge leverage in offering end to end healthy bathroom solutions.
Mr. Ajit Singh, Vice-President Johnson Bath Division H&R Johnson (India) Said,” The launch of Johnson Germ-Free sanitary ware is a significant step taken by our company in rolling out super-premium innovations in the bathroom product business. This unique innovation reiterates our focus to amalgamate science and technology in the manufacturing of ceramic products that offer great value to our costumers. We expect this addition of anti-bacterial sanitary ware to catalyze our future growth in Johnson bath division.”
The market roll out of Johnson’s Germ-Free sanitary ware in Tamilnadu is expecting to be completed by June2012. Post this roll-out, the anti-bacterial sanitary ware will be available at the House of Johnson modern retail stores of the company as well as large network of exclusive dealers in Tamilnadu.

The market roll-out of this specified range will also be supported by its marketing offices and an extensive distribution network in Tamilnadu. H&R Johnson (India) Expects Tamilnadu to be a key driver of business volumes in South India.

SilverNano Technology..!!
The germ-free sanitary ware launched by the company is an amazing mélange of aesthetics and hygiene. An outcome of the SilverNano technology developed by its scientists, this special sanitary ware is coated with special nano ceramic glaze comprising of Silver Nano particles ( ions ) that helps prevent multiplication and growth of bacteria thereby keeping the sanitaryware free from Germs . Through this unique innovation, Johnson assures a zone of health & safety in the bathroom.
H&R Johnson’s SilverNano Technology uses silver as a core ingredient to create anti-bacterial and anti-fungal properties. These silver nano ions potentially sterilize over 650 types of bacteria. The silver nano particles typically measures 25 nanometers have a relatively large surface are due to their tiny particles size thereby increasing the contact area with bacteria and fungi and vastly improving its bacterial and fungicidal effectiveness.
The anti-bacterial sanitary ware launched by Johnson has passed the severe BTS research Institutes test for bacterial & fungicidal effectiveness with 99% results. Johnson’s anti-bacterial sanitary ware product range consists of 38 unique bathroom products.
As an introductory pricing strategy, the company will offers a specialized Germ-Free Bathroom set for Rs. 16,650.
H&R Johnson (India) announced the roll out of Johnson’s germ free sanitary ware in Tamilnadu. This special range of anti-bacterial sanitary ware has been manufacture using the silver Nano technology developed by the company scientists at its R&D lab.

During the last fiscal H&R Johnson (India) revenues crossed Rs.1730 crore recording a business growth of 18%. Its overall contribution to Prism Cement’s consolidated revenues was 35% during the year.
The Johnson Bath Division grew by 40% as against the overall industry growth of 20 % as well as organized sector’s growth of 30%. Johnson bath division clocked Rs. 103 crore revenues for H&R Johnson (India).
As part of the company ‘s plans to scale-up the Johnson Bath Division , it plans to invest in building new capacities as well as enhance its existing distribution network going forward.

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