Recognized as a distinct group on the occasion of the Third German Exhibition of Applied Art in Dresden in 1906, the Deutscher Werkbund (German Arts and Crafts Society) was an association of artists, architects, industrialists, and merchants contending with the revolutionary changes in the economic, social, and cultural fabric of 19thcentury Europe and America. Founders of the Werkbund included Berlin architect Hermann Muthesius; Friedrich Naumann, author and Arbeitskommis s ar (Director of Work) for the Berlin “industrial combine” Allgemeine Elektricitäts Gesellschaft (AEG); and Karl Schmidt, director of the Dresdner Werkstätten für Handwerkskunst (Dresden Workshop for Manual Art). Muthesius and Naumann authored two books that provided much of the Werkbund’s platform: Muthesius’s Das Englische Haus (1904; The English House), a critical overview of Encyclopedia of 20th-century architecture 678 what he perceived as an ideal model for a native craft culture, and Naumann’s Die Kunst im Ma...