Designed by Alfra and Tobia Scarpa; 1967– The Benetton Corporation was a groundbreaking manufacturer both in terms of their interest in design and the transition from manufacturer of goods to the making of a service industry toward the idea of service-oriented production industries of the late 20th century, which created a culture around a product. Their advanced, just-in-time production and continual flow of goods from manufacturing to distribution influenced the layout, design, and siting of their facilities. Spanning three decades of development, these complexes in Treviso, Northern Italy, were designed by Alfra and Tobia Scarpa, architects and industrial designers, who designed not only the factory and administration buildings, but also developed with Benetton a new approach to retail design, which was initiated with their international franchises in the 1960s. Tobia Scarpa designed the first factory building for Benetton in 1967 in Paderno di Ponzano, Treviso, with Christiano Gasp...