The Office of the development commissioner ( MSME),ministry of Micro ,small and medium enterprises ,Government of India ,and National Institute of Design recently launched the Design Clinic Scheme for design expertise to Micro ,small and medium enterprises (MSME) The objective of the scheme is to enhance industry understanding and application of design and innovation to promote design as a value add and integrate it into the mainstream and the industrial processes of MSMEs . The goal is to help MSME manufacturing industries move up the value chain,by switching the production mode,the emphasis will be on enriching design and marketing the end products ,besides giving importance to technology. The scheme is divided in two major parts -design awareness and Design Project funding .Awareness and sensitization will be created about the value and power of design for businesses ,through seminars ,talks ,workshops and other interactive methods. The MSMes will receive financial help ,should ...