Pidilite’s Dr. Fixit Launches Unique Energy Consumption Systems for Buildings

Dr. Fixit, one of the leading waterproofing brands in the country from the house of Pidilite, unveiled its Low Energy Consumption (LEC) systems. Dr Fixit LEC is a green and sustainable waterproofing and insulation system for roofs and walls, based on a layered built up system that permanently water proofs roofs and walls from rain lash, hot and cold temperatures which in turn lead to high energy savings. Dr Fixit LEC system is the ultimate Armour for cool roofs and walls.

With Global temperatures risen significantly over the years, weather elements like sun and rain play havoc with life and durability of concrete construction. The problem gets compounded in urban living spaces which are characterized by concrete construction clusters. With the increasing consumer interest in buying environmentally friendly products and the growing popularity of green building standards, the market for low and zero VOC has experienced growth.

There is an increased demand to have green buildings and structures by using materials that lead to lower consumption of electricity and eventually leading to an important contribution to curb issues highlighting environmental concern. The buildings! structures can use heat insulation coatings on the roofs or the walls. These coatings provide a cooling effect and acts as an insulator, resulting in the reduction of air conditioning loads. This naturally has an impact on the energy conservation which is in turn Eco-friendly.

With Dr. Fixit LEC systems, the amount of heat that is absorbed into the buildings interior is reduced leading to lower energy costs and reduced energy needs. Mr. M B Parekh, Managing Director, Pidilite Industries Ltd., said “We are delighted to introduce Dr Fixit Low Energy Consumption (LEC) system for our valued customers. This trend has just begun in India and has a great potential. And we hope that LEC systems will go a long way in ensuring green homes commercial spaces.”

On the occasion, Pidilite also launched  Large Waterproofing Group (LWG). LWG is a technical team to provide any assistance to contractors who undertake large waterproofing  projects.

Sanjay Bahadur, Global CEO, Construction Chemicals, Pidilite Industries Ltd, said that “With the launch of LWG from Pidilite the ACE community will get the correct inputs for their construction project for all their waterproofing needs”.

Dr Fixit LEC System is also the fastest way to insulate and waterproof the entire roof. Highly efficient spray technologies and design combined with modern application methods enables saving of 40% time compared to a standard roofing system. Further the company shall offer 25years of guarantee.

Va i-ious initiatives involving the trade and users will be undertaken to establish the winning product proposition of “Eco Friendly and Go-Green Structures.”  All trade centric activities are aimed at ensuring excellent visibility for the brand in market place. Similarly, all user centric activities have been planned with the objective of building rapid awareness at all levels and inducing trial among the Architects and Construction Business community