ARCHITECTURAL WORLD

Architect, Netherlands Hendrik Petrus Berlage was one of the most significant European architects before World War I. Often considered the father of modern architecture in the Netherlands, Berlage greatly influenced a generation of architects that included J.J.P.Oud, Gerrit Rietveld, and Mies van der Rohe. His work is known for its transition from 19th-century historicism to new styles and theories of modern architecture. While his early designs were revivalist Dutch Renaissance, in the 1890s Berlage rejected historicism to experiment instead with stylistically innovative forms. Often considered a rationalist, Berlage was similarly noted for his restrained use of ornament and his insistence that the exterior of a building express its interior, functional design. Berlage was a pioneer in the development of 20th-century architecture, and many of his buildings are Dutch cultural landmarks. Berlage’s career falls into three periods: 1878 to 1903, his early work through the completion of th...

Designed by Alfra and Tobia Scarpa; 1967– The Benetton Corporation was a groundbreaking manufacturer both in terms of their interest in design and the transition from manufacturer of goods to the making of a service industry toward the idea of service-oriented production industries of the late 20th century, which created a culture around a product. Their advanced, just-in-time production and continual flow of goods from manufacturing to distribution influenced the layout, design, and siting of their facilities. Spanning three decades of development, these complexes in Treviso, Northern Italy, were designed by Alfra and Tobia Scarpa, architects and industrial designers, who designed not only the factory and administration buildings, but also developed with Benetton a new approach to retail design, which was initiated with their international franchises in the 1960s. Tobia Scarpa designed the first factory building for Benetton in 1967 in Paderno di Ponzano, Treviso, with Christiano Gasp...