Godrej Locking Solutions and Systems wins Cll-EXIM Bank Award for Business Excellence

Godrej Locking Solutions and Systems (Godrej LOCKSS), India’s leading brand in locking solutions and systems, has been recognized for CLL-Exim Bank Award for Business Excellence by Confederation of Indian Industries (Cll) for their development of a comprehensive, balanced and integrated model of business excellence.

             Godrej LOCKS is a part of a very select group of companies that achieve sustained (consistently) superior levels of performance, meeting and exceeding the expectations of all stakeholders. The recognition was announced (conferred) in a ceremony organized in Bengaluru by Cll.

            The award come at a time when Godrej LOCKSS is redefining industry standards with its efforts towards high-technology product development and comprehensive locking solutions that exceed international standards of quality, design and aesthetics.

            The recently introduced new corporate identity captures the company’s modern business philosophy that is as much global as it is Indian. The company changed its name from being previously known as ‘Godrej Locks Division’ to ‘Godrej Locking Solutions and systems’.

            Says ShyamMotwani, Executive Vice-President and Business Head, Godrej LOCKS, “This recognition is the result of the last seven years of work in defining and refining business processes and systems and achieving standards of the highest order to surpass expectations of all stakeholders.

            Achieving outstanding results is hard enough – to sustain them is even harder. For Godrej LOCKS, this recognition is more a promise of quality ta all stakeholders and customers.

            Notably, Godrej LOCKS has set several benchmarks in the locks industry – from the first spring –less lock in 1907, the iconic ‘NavTal’ 1954, the Ultra range in 1995, the revolutionary 3KS in 2007, to the i-Secure series of electronic locks in 2009 to beautifully designed and packed ‘Astro’ in 2012.

            The company is constantly evolving itself to lead in a world of increasing global competition, rapid technological innovation, ever changing working processes and frequent movement in the economic, social and customer environment.

            “At Godrej LOCKS, it has always been our endeavor to be the best in the segment / category and bring the latest international trends of design and quality execution to India. We will continue to do so across all our products with a clear vision to revolutionize the entire category and mold them to meet challenges of diverse industry verticals and applications,” added Motwani.

            The Cll-EXIM Bank Award is based on the internationally recognized EFQM Excellence Model that helps businesses in refining and improving their practices and performance for achieving higher levels of excellence. It uses the Excellence Model for internal improvements as well as for external validations.

            Godrej LOCKS has plans to introduce 7 new products in the coming months in the household and industrial ranges of looking solutions. Company’s products are increasingly making their mark in over 25 international markets in Middle East, Africa and South Asia. Using its modern offerings, the company plans to increase its overseas share and revenues to 15%.

French Cast Iron Cookware, Le Creuset to Lunch More Stores in India

The brand that has glamorized and redefined kitchens all over the world for close to 90 years is now all set to wow Indians with their entire range of cookware at store –in-store outlets across India.

            Le creuset-A global legend with a history of re-inventions From enameled cast iron pot in 1925 at its foundry in fresnoy le Grand, the French company had the recipe of success down pat.

            The brainchild of Belgian industrialists, Armand Desaegher and octave aubecq, the brand was a culmination of their respective casting and enameling expertise.

            After the 2^nd world war, le creuset became a pioneer in enameled cast iron cookware, innovating with and new and exciting styles and pieces. This was when the company’s signature item, the cocotte or French Oven flaming volcanic (orange) shade, it became a classic that is still being re-modeled in bright retro colors, even to date.

            The Fifties and Sixties saw the brand launch several new products, including: the Tostador, the Doufeu – a cocotte with a water lid, its first Fondue Set and first Barbecue. Tomers with more products over the decades, le creuset has continued to use the hand-crafted techniques along with the attention paid to its heritage.

The globalization of French chic

            The noughties saw le creuset take its modernization and international expansion to new heights. Already established in the USA Australia, United kingdom, Germany and Belgium, this decade saw it reach out via subsidiaries to Hong-kong, Switzerland, South Africa, Brazil, Spain, Scandinavia Italy and Canada, as well as establish a sourcing office in china.

            With the global presence came unique product inventions, like the Spanish Pueblo range in 1995, Japanese Sukiyaki Cocotte in 2002, the Italian Risotto Pot in 2004, and last but not least-the Indian Karahi and Balti dishes, in eye-popping new colours like chocolate, pistachio, satin Blue and Kiwi.

            After establishing itself in india over the past 10 years in the form of cash and carry business model, le creuset is poised to open their own stores through SIS, exponentially increasing their reach across the length and breadth of the country.

            Following their first outlet on Lavelle road in Bangalore, which opened early this year, the brand plans to get its colourful range of cast iron and ceramic cookware to 29 new stores more stores across the country, starting with Mumbai and new delhi.

            Following up with Chennai, Hyderabad, pune and other cities, the company is looking at a very optimistic phase of growth. The brand has already garnered curiosity and respect amongst india’s growing urban breed of well-heeled, well-travelled and aspirational women in the age bracket of 25 to 45, as well as metrosexual men.

            Be getting its entire global range of cookware to their own stores, le creuset is looking at satisfying the style and quality conscious urban Indian home-owner.

            As a privately held concern in india, the company will work on a B2b model in the retail domain. The company is also on the cusp of finalizing their five-year business projections and will announce an investment plane declaration very soon.

            With a high-quality, stylized and globally-leading product line-a newsweek poll ranked it as the NO 1 French brand-, le creuset is looking at an aggressive for into the cookware segment urban India.

            Appealing to the tic pragmatic Indian customer with its blend of tradition and modernity as well as lifetime warranty on products, the brand is looking at creating an exclusive space in the well-heeled young Indian’s kitchen.

            Optimizing the appeal of its French aesthetic heritage, le creuset aims to be a leading lifestyle brand in the country. It was selected by a special selection committee comprising of professional associations from france to exhibit at the prestigious art de vivre a la franchise lifestyle  show held in Delhi this year.

            With the imminent expansion to metro and tier ll cities, the brand is looking at consolidating its position as a global cookware brand for young, urban Indians.