H&R Johnson India: Anti Bacterial Germ Free Healthy Bathroom..!!
H&R Johnson( India ), India’s leading tile , bath and kitchen player
announced its foray into the premium category health bathroom product business,
as part of this foray , it announced the roll-out of Johnson’s Germ-free sanitary
ware in Tamilnadu.
Healthy Bathroom..!!
This special range of anti bacterial sanitary ware has been
manufactured using the Silver Nano technology developed by the H&R Johnson India’s
scientists at its R&D lab.
H&R Johnson (India) is a division of Prism Cement
Limited is listed on Bombay Stock exchange.
Johnson’s Germ-Free
Sanitary ware follows the launch of Germ-free tiles
pioneered by the company. With the distinction of being the only company to
offer Germ Free sanitary ware and ceramic tiles, H&R Johnson (India) Has a
huge leverage in offering end to end healthy bathroom solutions.
Mr. Ajit Singh, Vice-President Johnson Bath Division H&R
Johnson (India) Said,” The launch of Johnson Germ-Free sanitary ware is a
significant step taken by our company in rolling out super-premium innovations
in the bathroom product business. This unique innovation reiterates our focus
to amalgamate science and technology in the manufacturing of ceramic products
that offer great value to our costumers. We expect this addition of
anti-bacterial sanitary ware to catalyze our future growth in Johnson bath
division.”
The market roll out of Johnson’s Germ-Free sanitary ware in Tamilnadu
is expecting to be completed by June2012. Post this roll-out, the
anti-bacterial sanitary ware will be available at the House of Johnson modern
retail stores of the company as well as large network of exclusive dealers in
Tamilnadu.
The market roll-out of this specified range will also be supported by its marketing offices and an extensive distribution network in Tamilnadu. H&R Johnson (India) Expects Tamilnadu to be a key driver of business volumes in South India.
SilverNano Technology..!!
The germ-free sanitary ware launched by the company is an
amazing mélange of aesthetics and hygiene. An outcome of the SilverNano
technology developed by its scientists, this special sanitary ware is coated
with special nano ceramic glaze comprising of Silver Nano particles ( ions )
that helps prevent multiplication and growth of bacteria thereby keeping the
sanitaryware free from Germs . Through this unique innovation, Johnson assures
a zone of health & safety in the bathroom.
H&R Johnson’s SilverNano Technology uses silver as a
core ingredient to create anti-bacterial and anti-fungal properties. These silver
nano ions potentially sterilize over 650 types of bacteria. The silver nano
particles typically measures 25 nanometers have a relatively large surface are
due to their tiny particles size thereby increasing the contact area with
bacteria and fungi and vastly improving its bacterial and fungicidal
effectiveness.
The anti-bacterial sanitary ware launched by Johnson has
passed the severe BTS research Institutes test for bacterial & fungicidal
effectiveness with 99% results. Johnson’s anti-bacterial sanitary ware product
range consists of 38 unique bathroom products.
As an introductory pricing strategy, the company will offers
a specialized Germ-Free Bathroom set for Rs. 16,650.
H&R Johnson (India) announced the roll out of Johnson’s
germ free sanitary ware in Tamilnadu. This special range of anti-bacterial sanitary
ware has been manufacture using the silver Nano technology developed by the company
scientists at its R&D lab.
During the last fiscal H&R Johnson (India) revenues crossed
Rs.1730 crore recording a business growth of 18%. Its overall contribution to Prism
Cement’s consolidated revenues was 35% during the year.
The Johnson Bath Division grew by 40% as against the overall
industry growth of 20 % as well as organized sector’s growth of 30%. Johnson
bath division clocked Rs. 103 crore revenues for H&R Johnson (India).
As part of the company ‘s plans to scale-up the Johnson Bath
Division , it plans to invest in building new capacities as well as enhance its
existing distribution network going forward.