Hendrik Petrus Berlage


Architect, Netherlands
Hendrik Petrus Berlage was one of the most significant European architects before
World War I. Often considered the father of modern architecture in the Netherlands,
Berlage greatly influenced a generation of architects that included J.J.P.Oud, Gerrit
Rietveld, and Mies van der Rohe. His work is known for its transition from 19th-century
historicism to new styles and theories of modern architecture. While his early designs
were revivalist Dutch Renaissance, in the 1890s Berlage rejected historicism to
experiment instead with stylistically innovative forms. Often considered a rationalist,
Berlage was similarly noted for his restrained use of ornament and his insistence that the
exterior of a building express its interior, functional design. Berlage was a pioneer in the
development of 20th-century architecture, and many of his buildings are Dutch cultural
landmarks.
Berlage’s career falls into three periods: 1878 to 1903, his early work through the
completion of the Amsterdam Exchange; 1903 to 1919, his mature period through the
termination of his work for the Kröller-Müller family; and his late work from 1920 to
1934, when he turns to Cubist forms. Berlage received his formal architectural training at
the Zürich Polytechnic. After extensive travels, he began working in the Amsterdam
office of Theo Sanders. When Sanders retired in 1889, Berlage opened an independent
office. His first major commission was the purely historicist De Algemeene office
building in Amsterdam. His experiments with restrained, stylized historical forms
culminated in the Amsterdam Exchange. The five successive Exchange designs (1884–
98) show Berlage’s transformation from historicism to modernism. Beginning as a Dutch
Renaissance palace, the Exchange became an original design, reinterpreting, abstracting,
and subjecting historical forms to new ideas about proportion and materials. The
Exchange uses a proportional grid of triangular prisms that harmonizes and unifies the
exterior. In conception, it drew on history as well, as Berlage sought to adapt a native
form for 20th-century use. The first exchanges in the Low Countries had been open
courtyards. Berlage kept that basic idea with glass-roofed trading halls surrounded by
brick arcades.
After 1913 Berlage became “house architect” for the wealthy Kröller-Müller family
and designed several innovative buildings, including the Holland House in London and
St. Hubertus near Otterlo. The London building code required that Berlage cover Holland
House’s steel frame. He chose terra-cotta plates to fill the space and frame the windows.
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Inside, movable walls divided the office space. Both were innovations. St. Hubertus was
an extravagant hunting lodge; its plan takes the form of stylized antlers in reference to the
story of St. Hubertus and the stag. The monumental conception has been linked to
Wright’s designs.
After 1920 Berlage’s work began to favor geometry even more vigorously. The best
examples of this are the First Church of Christ, Scientist, and the Municipal Museum,
both in The Hague. Both buildings are assemblages of cubic prisms in which geometry
replaces historical quotations. Another late work is the Amstel Bridge, designed as part of
his plan for Amsterdam South. The bridge was a joint effort between Berlage and the city
engineer’s office and was praised by contemporaries as a socially productive
collaboration between state and artist promising cooperation for the future. It combines a
decorated bridge with park space for water recreation.
Both 19th-century theorists and 20th-century innovators influenced Berlage. He drew
inspiration from Gottfried Semper and Viollet-le-Duc, who admired the organic harmony
and holistic creativity of great architecture of the past but who also criticized the cut-andpaste
pattern-book copying that had come to dominate 19th-century architecture.
Similarly, Berlage argued that the architect should shape useful spaces rather than
decorate facades. In his view, a building should express its function from the interior
outward rather than allow surface details to dictate room arrangement. Through lectures
and essays describing his American travels, Berlage was the first major European
architect to publicly declare his interest in the American innovations of Louis Sullivan
and Frank Lloyd Wright. Wright’s work particularly affected Berlage, confirming the
path toward geometric architecture that he had already begun.
Berlage is thus an excellent example of an architect negotiating between the ancients
and the moderns. He was interested in developing a newer architectural vocabulary in
step with the 20th century while also retaining links to the historical past. His best-known
works are modern but based in traditional forms. After 1890 he began to decorate his
buildings with geometric, stylized historical motifs. Preferring simple materials to
imitations and noting that “genuine plaster is better than false marble” (Over stijl in bouw - en meubelkunst, 1904), he
liked to use materials in accordance with their natural features. Conversely, he disliked
bentwood and the plaster concealment of structural elements, as the exposed iron
supports in the trading rooms of the Amsterdam Exchange demonstrate. Berlage was
especially fond of brick, a material traditionally associated with Dutch architecture. He
retained this link to the past, but he used brick in unorthodox ways, particularly by
exposing it as an interior wall element in residences, for example, the Villa Henny (1898)
in The Hague. Brick gave mass, strength, and an organic pattern to architectural designs
that were intrinsic to the material, not an applied ornament.
Berlage believed that the architect had a social responsibility to improve
living conditions. Consequently, beginning around 1900, his interests
expanded to include city planning as a means of social amelioration,
resulting in expansion plans for several Dutch cities, of which only the
plan for South Amsterdam (1915–17) was implemented. Social concerns
affected Berlage’s interior design as well, which is known for its
geometric focus.
He explicitly avoided the vegetative forms popular with
Art Nouveau designers, such as Victor Horta and Henri van de Velde in Belgium, and he was a
founder of the anti-Art Nouveau reform design store ‘t Binnenhuis (the Interior). He was
interested in higher aesthetic standards for ordinary objects such as furniture, carpets,
books, dishes, and wall coverings and made many designs. His work influenced De Stijl
designers, although there was periodic hostility between Berlage and leading figures
associated with De Stijl.

BENETTON FACTORY, ITALY

Designed by Alfra and Tobia Scarpa; 1967–
The Benetton Corporation was a groundbreaking manufacturer both in terms of their
interest in design and the transition from manufacturer of goods to the making of a
service industry toward the idea of service-oriented production industries of the late 20th
century, which created a culture around a product. Their advanced, just-in-time
production and continual flow of goods from manufacturing to distribution influenced the
layout, design, and siting of their facilities. Spanning three decades of development, these
complexes in Treviso, Northern Italy, were designed by Alfra and Tobia Scarpa,
architects and industrial designers, who designed not only the factory and administration
buildings, but also developed with Benetton a new approach to retail design, which was
initiated with their international franchises in the 1960s.

Tobia Scarpa designed the first factory building for Benetton in 1967 in Paderno di
Ponzano, Treviso, with Christiano Gasparetto and Carlo Maschietto. The complex,
adjacent to an historic villa, comprises an administration building and manufacturing
facility identified by the different roofscapes for the two building typologies, setting up a
dialogue between the two functions, while creating a sense of the whole site.
The manufacturing facility’s primary structure is a girder and parallel series of Xshaped
prefabricated concrete beams. The X-shaped beams, 1.3 meters high by 1.3
meters wide with the profile exposed, have skylight glazing in the interstices, bringing
light to the manufacturing floor. The beams are supported on the 84-meter-long hollow
girder for the entire length of the building, forming the main axis, and by perimeter 9.2-
meter-high precast panels walls with a C-shaped section. The X-shaped beams, with their
sloped angles, reflect light in the interior and have the double duty of integrating the
building systems of pipes and electric wiring through the hollow channel.
The long beam identifies a streetlike spine for local circulation and a wider delivery
area bracketed by the production areas. The success of this layout led to its continued use
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for three additional facilities. Variation in the manufacturing space, through paving and
spatial divisions, makes a comfortable rather than overbearing work space.
A courtyard links the manufacturing hall to the administrative offices, a custodian
house, and the heating plant. Capping the offices, the architects designed pyramidal roofs
with cupola skylights by assembling three triangular 3-inch-thick prefabricated concrete
panels, each with a base of 3.9 or 4.5 meters, recalling the surrounding domestic
landscape. Reference to the local context is also made evident in the rustic waddle and
dab walls, with the sticks still visible.
In 1986 this complex was renovated and expanded to house prototype production,
offices for the computer systems, a conference center, a meeting room, and the runways
for fashion shows. A 600-car underground garage reduces the use of automobiles at the
site and creates unobstructed views to the site. Pedestrian pathways over ramps and
arched bridges above water channels create “streets” to lead to displays of Benetton
prototype stores.
In 1993–95 Benetton hired the Scarpas to build a two-part manufacturing facility in
Castrette di Villorba, Treviso, based on the same layouts as the earlier factories.
Castrette’s singularity lies in the structural system and unobstructed production space
employing a high-tech industrial aesthetic and materiality. The single-story complex was
built as two identical 18,000-meter-squared manufacturing buildings in seven, 25-meter
modules based on the dimensions of the cotton machines. The factory layout has three
distinct areas—centralized assembly, a central roadway spine, and two production areas.
The just-in-time production method made the access key to the site, so the architects
made the central spine a 40-meter-wide roadway, larger than the earlier factory.
To achieve the essential flexible and unobstructed manufacturing space, the architects
employed a structural system developed by Bridon Ropes of Doncaster, England,
normally used for bridges and here used for the first time for a factory building. A
reinforced concrete pier in the center of each of the seven modules anchors pairs of 25-
meter-high steel pylons from which thin steel cables extend to brace the trussed roof. The
roof trusses are, in turn, supported on the exterior reinforced concrete walls. The walls
are clad with insulated ribbed galvanized steel, creating a horizontal emphasis to the
complex. The steel manufacturers dipped the panels in zinc coating to create a
herringbone pattern resembling woven fabrics, symbolic of the activity inside. The
architects recessed the building under overhanging metal eaves with a wide cantilever
over the loading street. On the east and west facades the shed module profile is exposed
in the framework of the seven bays. They were also concerned with maintaining the
vistas and the landscape, so they lowered the building into the earth for a lower profile. In
the below-ground spaces, large skylights illuminate the workers’ cafeteria.
The exposed high-tech structure also conceals in its wall panel system a high-tech
building technology system of robotic production and computer controls in a fiber-optic
cables network and electronic systems. In the 1990s the highly automated sys-tem
provided information to the administrative offices for the control of 7,500 items every
eight hours as they were distributed to Benetton’s 7,000 selling points in the world. Both
visually and structurally, the building expresses the design, manufacturing, and
distribution process of an innovative company.